Design services
Design support for businesses and creative teams, from individual projects to ongoing partnerships.
I offer three ways to work together: white label graphic design for studios and agencies, branding and graphic design for established businesses, and ongoing website support through monthly retainers.
Based in Bath and working with clients across the UK.
White Label Graphic Design
Freelance design support for your client projects
When you need additional design capacity, I can work as part of your team on a freelance or white label basis.
You remain the client facing contact while I work behind the scenes to deliver the design work you need. I can follow your existing brand, processes and project requirements, making it straightforward to bring me into your workflow.
Who it's for
This service is designed for design studios, branding agencies, marketing agencies and creative businesses that need freelance graphic design support.
Depending on the project, I can support with:
Graphic design
Brand rollout and applications
Marketing collateral
Brochures and publications
Presentation design
Digital assets
Campaign materials
Print design
Advertising artwork
Social media graphics
Projects can be one off or ongoing, depending on your requirements.
Branding & Graphic Design
Brand identity and design for independent businesses
A strong brand needs to work beyond the logo.
I help established businesses develop and apply a clear visual identity across the places their audience encounters them. Projects can range from a focused brand refresh to a complete brand identity, with graphic design support available alongside or after the branding work.
Who it's for
Branding projects are suitable for established service based businesses that are experiencing a change in their business and need their brand to catch up.
This could be because you are:
Repositioning your business
Expanding your services
Targeting a new audience
Moving into a new market
Preparing for a significant launch
No longer connecting with your existing brand
Looking for greater consistency across your marketing
Depending on the scope of the project, this can include:
Brand strategy
Brand positioning
Visual identity
Logo design
Colour palette
Typography
Brand guidelines
Graphic elements
Marketing collateral
Brochures and print
Presentation design
Digital design
Campaign assets
Ongoing graphic design
Not every project needs a complete rebrand. We can identify what needs changing and focus the work there.
Website Retainers
Ongoing website management and design support
Your website needs regular attention to stay useful.
A website retainer gives you a dedicated designer you can call on each month for updates, improvements and content. Rather than booking a new project every time something needs changing, you have ongoing support built into your monthly schedule.
Who it's for
Website retainers work well for small businesses and teams without an in house designer or web manager who need regular help keeping their website current.
They're particularly useful if you:
Regularly add new projects or case studies
Publish articles or insights
Need frequent content updates
Want to improve your website gradually
Don't have the time to manage updates yourself
Your retainer can include:
Portfolio uploads
Blog writing and publishing
Copy updates
Image updates
Page edits
SEO focused updates
Meta titles and descriptions
Mobile checks
Design adjustments
Layout changes
Website improvements
Monthly content planning
Ongoing email support
The exact balance of work can change from month to month depending on your priorities.
“I had a really good experience working with Isabel in refining the brand identity and brand guidelines for my business. She was lovely to work with, and I would definitely recommend! I am very pleased with the results!”
— Studio Pascoe
Not sure what you need?
You don't need to arrive with a fully formed brief.
Tell me what you're working on, what you'd like to improve and what support you're looking for. We can work out together whether I'm the right fit and which service makes the most sense.