Brand Strategist Bath
If you're looking for a Brand Strategist in Bath, you're likely at a point where your business has evolved, but the way you communicate it hasn't.
Perhaps you're attracting the wrong enquiries, struggling to explain what makes you different or feeling that your website and marketing no longer reflect the quality of your work.
As a Brand Strategist based in Bath, I help independent service-based businesses define their positioning, strengthen their messaging and build brands that support long-term growth.
Whether you're launching a new business, refining your offer or preparing for your next stage of growth, strategic clarity creates the foundation for better decisions, stronger marketing and more meaningful customer relationships.
How a Brand Strategist can help
Many business owners think branding begins with a logo or a website.
In reality, effective branding begins with understanding what makes your business different and how to communicate that value clearly.
Through brand strategy, we'll explore:
What makes your business unique
Who you're best placed to serve
Why customers choose you
How to position yourself in a competitive market
How to communicate your value with confidence
The result is a brand that feels more aligned, more consistent and easier for customers to understand.
Who I work with
Hospitality & Lifestyle
Businesses that create memorable places and experiences.
Coffee shops
Bakeries
Independent restaurants
Wellness studios
Boutique accommodation
My approach creates brands that build loyalty, strengthens your reputation and gives customers a reason to choose you again and again.
Creative & Marketing
Creative professionals ready to be recognised for their expertise.
Web designers
Marketing agencies
Copywriters
Photographers
Freelance creatives
I’ll help you clarify your positioning, communicate your expertise with confidence and attract clients who value your work.
Personal Development & Wellness
Businesses built on trust, relationships and transformation.
Coaches
Personal trainers
Therapists
Nutritionists
Pilates/Yoga Instructors
Develop a brand that reflects your expertise, connects with the right people and helps clients choose you with confidence.
Design & Experience
Businesses that create memorable experiences, beautiful environments and thoughtful details.
Florists
Home Stylists
Fashion Stylists
Wedding Planners
Event Planners
Build a brand that reflects the quality of your work, communicates your unique perspective and attracts the clients and projects you really want.
About me
Hi, I'm Isabel, a freelance Brand Strategist, Designer and the founder of Studio Sulis. Over the past four years, I've had the privilege of working with independent businesses at every stage of their journey, from new ventures finding their feet to established businesses ready for a fresh direction.
What I enjoy most is getting to know the people behind the business. Every founder has a different story, ambition and way of working, and I believe the strongest brands are built by understanding those things first.
Outside of work, I enjoy spending time with family and friends, practising Pilates and getting out on the golf course whenever I can. I find that stepping away from my desk often brings fresh perspective, something I try to bring to every client relationship and project.
If you're looking for a strategic partner who'll challenge your thinking, bring clarity to your ideas and help you move your business forward with confidence, I'd love to hear from you.
Brand Strategy Session
Gain clarity that gives your business direction.
A focused one-to-one strategy session designed to help you work through a specific challenge, explore new opportunities or gain an experienced outside perspective.
Whether you're refining your positioning, building your personal brand, improving your LinkedIn presence or planning how to implement your brand strategy, this session gives you the clarity and confidence to move forward with purpose.
Includes:
Pre-session questionnaire
1-hour strategy session (online or in person in Bath)
Session notes and action plan
Follow-up recommendations
Investment: £120
Best for business owners looking for expert advice on a specific branding or marketing challenge, or those wanting strategic guidance before committing to a larger project.
Brand Transformation
Build a brand that reflects the quality of your work.
A collaborative strategy and design process to define your positioning, refine your messaging and create a distinctive visual identity that helps you attract the right clients with confidence.
Together, we'll build a brand that's clear, memorable and aligned with your ambitions.
Includes:
Brand positioning
Ideal client clarity
Differentiation strategy
Brand personality
Messaging framework
Logo suite
Font selection
Colour palette
Brand guidelines
Investment: from £3,500
Best for businesses that have outgrown their current brand and are ready to invest in a stronger, more strategic identity for the next stage of growth.
Website Audit
Make your website work harder
for your business.
A strategic review of your website to identify opportunities to improve your messaging, positioning, user experience and ability to convert visitors into enquiries.
You'll receive clear, practical recommendations to help you prioritise improvements and make confident decisions before investing in a redesign.
Includes:
Website review and assessment
Positioning and messaging analysis
User experience evaluation
SEO and content recommendations
Action plan and recommendations
Investment: from £550
Designed for businesses whose website no longer reflects the quality of their work, isn't generating the right enquiries, or needs expert direction before a redesign.
“Isabel is professional, creative and very easy to work with. She listened to my needs and offered a great service.”
— SOPHIE BATES ARCHITECTS
“I had a really good experience working with Isabel in refining the brand identity and brand guidelines for my business. She was lovely to work with, and I would definitely recommend! I am very pleased with the results!”
— STUDIO PASCOE
“Isabel quickly grasped the type of business I am developing and we worked together to hone in on a brand identity that I have confidence in. I gained a lot from this process, not only in terms of visual identity but it helped me focus and explore my business goals in more detail - making me sit down and create a proper plan.”
— ZOE CLAYMORE GARDEN DESIGN
Frequently Asked Questions
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In my experience, the strongest brands start with strategy. Understanding what makes your business different, who you're trying to reach and how you want to be perceived creates a clear foundation for every decision that follows. It means your logo, website and marketing all work together with purpose.
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Absolutely. Whether you're launching a new business or growing an established one, a clear brand strategy helps you start with confidence. It ensures you're building your brand on solid foundations from day one rather than trying to fix things later.
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Yes. Many of my clients have established businesses but feel their brand no longer reflects the quality of their work or where they're heading. Together, we'll refine your positioning, strengthen your messaging and create a brand that's aligned with your ambitions today.
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If you're unsure where to begin, we'll start with a free enquiry call. We'll discuss your business, your goals and your challenges, and I'll recommend the service that's best suited to your needs. If a one-off strategy session is enough, I'll tell you. If you need something more comprehensive, we'll talk through the options together.
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Before we meet, you'll complete a short questionnaire so I can understand your business and what you'd like to achieve. During the session, we'll focus on your biggest challenges, explore opportunities and identify practical next steps. You'll leave with clear actions and a fresh perspective on your business.
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Not at all. While I'm based in Bath and enjoy working with local businesses, I also work with clients across the UK through online workshops and meetings.
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Every project is different, but most Brand Transformation projects take between 4–6 weeks, depending on the scope and the level of collaboration required.
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Yes. For larger projects, such as Brand Transformation, I offer flexible payment plans to help spread the investment. We'll agree a schedule before the project begins, so you know exactly what to expect.
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The first step is to book a free enquiry call. It's an opportunity for us to get to know each other, discuss your business and explore whether we're the right fit to work together.
Looking for a Brand Strategist in Bath?
Every successful brand starts with a clear direction.
Get in touch and we'll explore your business, your ambitions and the opportunities to build a brand that supports where you're heading.